Client - Research International

Spanning the world. Research International, the largest research company in the world needed to roll its brand out to 60 countries on all materials from stationery to marketing communications, and the brand needed to be given the ‘legs’ to work in a number of different arenas. From the stationery to all communications tools, we evolved the logo, and created a strong iconic style to demonstrate the brand values and core message. We made it work alongside partners’ logos and associate brands so the core identity remained consistent.

The challenge was to create a tailor-made print management system that can be controlled by the client in-house and meet exacting deadlines. It worked and has stood the test of time – 4 years down the line the system has evolved and is still in place.

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