Client - Endemol

Living the dream. Endemol, the creators of Big Brother, needed a brand and title credits for a new show. Urban and gritty whilst being fun and girly – the challenge was to appeal to a wide audience both male and female. Using their lean and mean lifestyle as inspiration, the final solution had to appeal to the combined production team of TV and music industry.

Run on Channel 4’s T4, the show’s success led to the 2nd series and attendant music and multimedia spin-offs.

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